Checklist for Preventing Innovation – What Would You Add?

Watch the video, you really need to see the examples.

My Anti-Creativity Checklist from Youngme Moon on Vimeo.

From the Video

  1. Play it Safe.
  2. Know your limitations.
  3. Remind yourself it’s just a job.
  4. Show you’re the smartest guy in the room.
  5. Be the tough guy.
  6. Respect history.
  7. Stop the madness before it can start. Crush early-stage ideas with your business savvy.
  8. Use experience as a weapon.
  9. Keep your eyes closed. Your mind too.
  10. Assume there is no problem
  11. Underestimate your customers
  12. Be a mentor. Give sound advice to the people who work for you.
  13. Be suspicious of creatives /liberal arts majors /poets /anthropologists /wackos in your organization
  14. When all else fails, act like a grown up.

My additions:

15. Never admit you are wrong

16. Be an island unto yourself, don’t ask for help.

What would you add?


  1. Remain steeped on your past successes.

    Avoid failure. (I suppose this very similar to #15.)


  2. Margaret Hazel · ·

    17. Always take credit.


    1. Margaret – great one!


  3. I’m borrowing this from some places, else:

    Think negative thoughts by surrounding oneself with others who also think negative.

    Nothing else to add, except thanks for the link!


  4. 11. Underestimate your customers…. and your staff


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