Watch the video, you really need to see the examples.
My Anti-Creativity Checklist from Youngme Moon on Vimeo.
From the Video
- Play it Safe.
- Know your limitations.
- Remind yourself it’s just a job.
- Show you’re the smartest guy in the room.
- Be the tough guy.
- Respect history.
- Stop the madness before it can start. Crush early-stage ideas with your business savvy.
- Use experience as a weapon.
- Keep your eyes closed. Your mind too.
- Assume there is no problem
- Underestimate your customers
- Be a mentor. Give sound advice to the people who work for you.
- Be suspicious of creatives /liberal arts majors /poets /anthropologists /wackos in your organization
- When all else fails, act like a grown up.
My additions:
15. Never admit you are wrong
16. Be an island unto yourself, don’t ask for help.
What would you add?
Remain steeped on your past successes.
Avoid failure. (I suppose this very similar to #15.)
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17. Always take credit.
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Margaret – great one!
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I’m borrowing this from some places, else:
Think negative thoughts by surrounding oneself with others who also think negative.
Nothing else to add, except thanks for the link!
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11. Underestimate your customers…. and your staff
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great one!
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