Monitor your brand

Carie Lewis has a great guide to monitoring your brand using iGoogle, it's easy, free and most of us already have a Google account, plus it pulls all the information into one place. She includes 5 different categories: Brand - mentions of your name, including acronyms, misspellings, etc Current - issues that people are talking …

My Problem with LinkedIn

and online reputations in general. I have a profile on LinkedIn (as I do on many social websites) because many people and blogs I think highly of have recommended it.  Now I'll be the first to admit I'm probably not using it right and therefore not taking advantage of it properly.  Here is something I noticed …