How to Monitor Your Personal Brand (For Free)

Yes you need to. Everyone does.  Even if you’re just on Twitter, even if you’re not. You need to pay attention to what others are saying to and about you online.  I know many of you do this for your library but it is important to do it for yourself too. Why? Carie Lewis lists 5 different categories or reasons Brand – mentions of your name, including … Continue reading How to Monitor Your Personal Brand (For Free)

Using Evernote to Track Online Reputation

I shared this tip with a friend yesterday and he suggested more people might like to be aware of it. Use Evernote* to clip online feedback about you.  If you are mentioned in a meaningful way in a tweet, blog post, article or whatever, clip it.  Create a new folder in Evernote just for this these clips, call it “reputation” or “feedback” or whatever.  When … Continue reading Using Evernote to Track Online Reputation