Persuasion, Influence & Innovative Ideas

Notes from the 2009 Internet Librarian Conference

Rebecca Jones
Nicole Henning

Nicole Henning
Avoid abstraction like the devil
Made to Stick: Why Some Ideas Survive and Others Die

We should reward success and failure, punish inaction

Innovation comes from quantity

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

Results only work environment ROWE, came from Best Buy
Frustrated with cooperate environment, that work was all about coming in early & leaving late, or look like they were, in workplace we are treated like children,
We have more autonomy as college students that we do as adults
Set up system so not punching clock only judged on out put, meetings were optional, needed to show value of meeting to get people to it
After 2 years of keeping stats & showed productivity went through the roof, took to upper mngment, did it across the company, then wrote a book called Why Work Sucks and How to Fix It: No Schedules, No Meetings, No Joke–the Simple Change That Can Make Your Job Terrific

Find the right audience
One small step
Under the radar
Speak the language of the ppl you want to convince

MIT Libraries Betas page
Can put things out there and get feedback from users to help support if/when do a larger project.
Easy to get onto beta, hard to get off or graduate, criteria at

I can’t understand why people are frightened of new ideas. I’m frightened of the old ones – John Cage

Rebecca Jones
To influence others we first have to understand ourselves
We have to see ourselves as influencers
We must be clear on what we want ot see happen
We must learn new approaches

Effective influencers tend to be
Expert in a specific domain
Early adapters
Opinion leaders
Knowledge about the issues
Views as trust worthy
With connections
Use knowledge & connections to help others

Assume everyone is going to be an ally
Be clear with your message
Whats in it for them

Get to know ppl keep in touch regardless of lvl
Understand what your org hidden org chart is

Build trust
Be clear on what you want
Be clear on what you have to say & where your lines are drawn
Communicate clearly

Being part of the quotient

Ask for the sale
Close the sale
Is there any reason why we can’t move fwd with this

The facts will not persuade people, the more you throw out the less they listen

When ppl see something new they think you’re taking away the old, so start with what is staying the same


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