One of my presentations from Internet Librarian 2009 with Jennifer Koerber, Sean Robinson, Rebecca Ranallo I’ll be posting an update to this when I hear from Liz. Web 2.0 for Library Patrons View more presentations from Bobbi Newman. Bookmark on Delicious Digg this post Share on FriendFeed Share on netvibes share via Reddit Share with Stumblers Tumblr it Buzz it up Subscribe to the comments on this post Print for later Tell a friend
Posts Tagged ‘ social networks ’
Market yourself market your library – Lori Reed
Notes from the 2009 COMO conference in Columbus GA Market yourself market your library – Lori Reed PTA group has a facebook page that is very successful Traditional marketing vs 2.0 marketing – 2 way exchange, ppl are talking about your library, whether you’re listening or not Traditional market 4 Ps – Product pricing placement promotion Marketing 2.0 4 Cs – consumer collaboration Mistake ppl make is they jump right in & start producing – stop doing this, you’re putting the cart in front of the horse. Build a marketing plan 1. Identify a need 2. Research – find out what other ppl or libs are doing to meet that need. 3. Identify the audience 4. Identify objectives 5. Identify message, what you do want to say? 6. find the right tools 7. implement 8. Evaluate – how will you know it worked? Focus on number 6 the tools Can your users find you? Are you on google? Add your info if you’re not List your library on free wifi hotspots sites Wifihotspotlist.com You can list your programs and storytimes on Craigslist Blogs can be used in a number of different ways, book reviews, video of children’s storytimes, tie community
How social media can hurt your library
We’ve all seen warnings and stories about people getting fired from their jobs because of status updates or photos on social medial sites like Twitter, Facebook and blogs. CNN is has a new one with some social networking don’ts 1. Don’t announce interviews, raises or new jobs 2. Don’t badmouth your current or previous employer 3. Don’t mention your job search if you’re still employed First I think number 2 should include – “or coworkers”, really nothing good can come of that either. But the point I want to add for librarians (library workers) everywhere is 4. Don’t badmouth your customers. We all get frustrated, we all have bad days, I understand that, but venting on social media sites isn’t the solution and it could cause real problems for your library. Your customers may read what you wrote, they are more tech savvy than you give them credit for. In addition to some old fashioned hurt feelings this can lead to some real problems for your library. They could complain to someone at the library, which means staff will need to spend time dealing with this issue. They could email it all their friends or maybe the newspaper, this is
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