Micro Interactions, Conversations, & Customers: Sweet Tweet Strategies

October 27, 2009 · Posted in Conferences, Internet Librarian 2009 · View Comments

Notes from the 2009 Internet Librarian Conference

Micro Interactions, Conversations, & Customers: Sweet Tweet Strategies
David Lee King
Julie Strange
Amy Kearns

David – tools for interaction
Comments
Start conversation and add value – except maybe on youtube

Status updates – twitter facebook myspace
Casual conversation
Meet ups

Retweet – that was cool content, I’m going to share it again

Likes, thumbs ups, ratings, favorites
You can subscribe to someone elses twitter favorites by RSS feeds, let someone else do the work for you

How to achieve engagement nirvana
1. Say the stuff in your head – but not everything, Healthy debate is good
2. Have to give to get, you can’t “get” something without using it, how do you get to know a friend f2f? you interact
3. ask & ye shall receive, allows you to ask a question & get 20 responses
4. listen – listen first,
5. Dangle a carrot – tempt them to engage, offer a reward for engagement, ask leading questions
6. don’t be dishonest, if you’re dishonest or shaddy sometimes that’s amplified on the internet
Bonus – tools that will help, get stats, facebook stats – demographics, flickr has stats too – these are the most popular, video 2mobile then to youtube because 2 mobile doesn’t stats, pay for radion6 scoutlabs will do similar to google but help show positive or negative reactions to your updates

Your goal is to connect wth your online community, its ok to have the online community to be your only goal, chances are they have been neglected and just being there indicates they are the type of people who like to participate

Julie Strange and Amy Kearns
Tweet What?
How to power up your twitter use

How twitter got started – wanted something that was similar to IM but using sms
Logo is a bird, on purpose, bird chirps sound meaningless to use, but meaning is applied by other birds, what sounds meaningless to you is not to others
Connections
Collaborations
Conversations

What were doing online isn’t information pushing it’s the interaction that primary, the conversation builds the relationship

Twitter search is the new google
Don’t have to have an account to watch whats happening., search.twitter.com, advanced search allows you search for emoticons  or  or ?
Can search for tweets by zip code & then subscribe via RSS, then insert themselves into the conversation
Libraries posting examples of the types of questions they are getting
Used twitter to put recent questions on front page of library
Post statistics, customer comments etc
Asking & answering questions
Conversations don’t have to exist solely online even if you’re using these tools
McMaster – have twitter embedded on bottom of the tv screens that are in library

Use it for reference
Connect for customer service
Broadcast news & events
Solicit feedback
Broaden professional network

How are you using it
Response – running a search for their library name & location & saw a negative comment by a reporter & were able to address it before it became a problem.

Don’t be the creepy guy, don’t just be pushing your stuff, give and take, just showing up and pushing your stuff and

Recommendations for twitter statistics
Tweetstats
Twitter analyzer, twittilizer

Tags: <community engagement, conversations, Libraries, library, patron, patrons, public, strategies, Twitter>

Will Libraries be Able to Loan the Nook and eBooks from Barnes & Noble?

October 21, 2009 · Posted in eBooks · View Comments

Will Nook and Barnes & Noble play ball with libraries? Librarians have been trying to figure out a way to lend Kindle titles and Kindles since they were first available. But its complicated and Amazon hasn’t given any indication they want to work with libraries. Yes there are libraries doing it but they do not have Amazon’s official blessing.

But the Nook and Barnes & Noble might be different. They might be willing to officially give libraries permission to loan Nooks & their ebooks. Why?

They have already built in 2 week loaning and borrowing
Loaning can be made to a variety of devices – Mac, PC, iPhone, iPod Touch, PC, Mac, BlackBerry, or Windows Mobile (soon).
You can load ebooks from your public library onto The Nook*
Barnes & Noble has a history of work with libraries.

*All signs point to yes as Barnes & Noble has adopted Adobe® Content Server but none of the players have specifically addressed this issue.

Tags: <academic, barnes and noble, borrowing, lending, Libraries, library, nook, public, school, special>

Implementing a 23 Things Type Program at Your Library

October 8, 2009 · Posted in Conferences, Presentations · View Comments

Notes from the 2009 COMO conference in Columbus GA

Implementing a 23 Things Type Program at Your Library

View more presentations from Bobbi Newman.

Tags: <23 things, academic, comoga09, conference, georgia, librarian, Libraries, library, presentation, public, school>

A Day in the Life of a Digital Branch Manager

August 3, 2009 · Posted in A Day in the Life of a Librarian · View Comments

I took these notes today as part of The Day in the Life project, if you would like to read more please see the wiki, if you’re interested in how it all got started read this post

First thing in the morning with coffee in hand I answer emails, and DMs from Twitter that had come in the night before. Being on the East Coast a lot comes in after I’ve stepped away from the computer for the night.
Arrive at work – First thing answer emails, make a few updates the website, chat with Head of Teen Services about updates to her page.
Meeting with Director – we’re moving her blog from Blogger to Wordpress because of some of the options she want, and walk through adding some RSS feeds to Outlook.
Back to website
Deal with paycheck problem
Work on patron survey about the website that will go up on Monday.
Spent most of the rest of the afternoon working in policies one for Social Media in general and one specifically addressing Flickr. Both of these will be part of the Digital Branch Guidebook when its complete. Part of this will address how the Digital Branch helps the library meet its mission and vision statements, and because we’re in the middle of updating these I spend sometime going back and forth between the old and the new.

I think what amazes me most as I read through m notes of the last week is how much of my time is spent, reading, writing and well, just thinking. I didnt’ really think being a Digital Branch Manager was all that different from other jobs I’ve held, but I can see there are less completed items in my day. Less projects with a clear beginning and a clear end. As someone gets a sense of accomplishment from starting and finishing clearly defined projects I wonder how this will affect me as I go forward.