Librarian by Day » online http://librarianbyday.net by Bobbi Newman Wed, 08 Feb 2012 18:52:11 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Top Ten Links – Week 2 http://librarianbyday.net/2010/01/15/top-ten-links-week-2/ http://librarianbyday.net/2010/01/15/top-ten-links-week-2/#comments Fri, 15 Jan 2010 14:35:57 +0000 Bobbi Newman http://librarianbyday.net/?p=2711 My hand selected best links I shared on Twitter from 1/8/2010 through 1/14/2010 in no particular oder: Just call me Tenzing Norbook, I guess. Toby Greenwalt’s response to Seth Godin’s post about libraries and the discussion that takes place in the comments. 2010: The Only Year of the E-Reader great article from Fast Company on why, despite the awesomeness of many of the new ereaders, they wont be sticking around long. Top Innovators Practice 5 Skills the Rest of Us Don’t if you can stand yet another article about innovation the 5 skills are something we should all be doing, innovator or not. To Know the Library Is To Love the Library — But Who Knows the Library? Toby’s article on the Huffington Post A Taxonomy of Reflection: Critical Thinking For Students, Teachers, and Principals (Part I) How to remove yourself from a Twitter List – lets face it, check what twitter lists you’re on is just one more part of being aware of your online identity, if you show up on one you don’t like you have some options Perpetual Beta – a new blog from Jason Griffey and American Libraries, about technology of course. Protecting Reputations Online in Plain English – [...]]]>

My hand selected best links I shared on Twitter from 1/8/2010 through 1/14/2010 in no particular oder:

  1. Just call me Tenzing Norbook, I guess. Toby Greenwalt’s response to Seth Godin’s post about libraries and the discussion that takes place in the comments.
  2. 2010: The Only Year of the E-Reader great article from Fast Company on why, despite the awesomeness of many of the new ereaders, they wont be sticking around long.
  3. Top Innovators Practice 5 Skills the Rest of Us Don’t if you can stand yet another article about innovation the 5 skills are something we should all be doing, innovator or not.
  4. To Know the Library Is To Love the Library — But Who Knows the Library? Toby’s article on the Huffington Post
  5. A Taxonomy of Reflection: Critical Thinking For Students, Teachers, and Principals (Part I)
  6. How to remove yourself from a Twitter List – lets face it, check what twitter lists you’re on is just one more part of being aware of your online identity, if you show up on one you don’t like you have some options
  7. Perpetual Beta – a new blog from Jason Griffey and American Libraries, about technology of course.
  8. Protecting Reputations Online in Plain English – another fine video from the guys at CommonCraft
  9. The Alexander Graham Bell Guide to Changing the World – ideas are good, action is better.
  10. All the ones from ALA Learning – blog authors introduction & interviews, and two new bloggers! Buffy Hamilton and Lauren Pressley!

Similar Posts:

]]> http://librarianbyday.net/2010/01/15/top-ten-links-week-2/feed/ 5 Market yourself market your library – Lori Reed http://librarianbyday.net/2009/10/09/market-yourself-market-your-library-%e2%80%93-lori-reed/ http://librarianbyday.net/2009/10/09/market-yourself-market-your-library-%e2%80%93-lori-reed/#comments Fri, 09 Oct 2009 20:00:31 +0000 Bobbi Newman http://librarianbyday.net/?p=2160 Notes from the 2009 COMO conference in Columbus GA Market yourself market your library – Lori Reed PTA group has a facebook page that is very successful Traditional marketing vs 2.0 marketing – 2 way exchange, ppl are talking about your library, whether you’re listening or not Traditional market 4 Ps – Product pricing placement promotion Marketing 2.0 4 Cs – consumer collaboration Mistake ppl make is they jump right in & start producing – stop doing this, you’re putting the cart in front of the horse. Build a marketing plan 1. Identify a need 2. Research – find out what other ppl or libs are doing to meet that need. 3. Identify the audience 4. Identify objectives 5. Identify message, what you do want to say? 6. find the right tools 7. implement 8. Evaluate – how will you know it worked? Focus on number 6 the tools Can your users find you? Are you on google? Add your info if you’re not List your library on free wifi hotspots sites Wifihotspotlist.com You can list your programs and storytimes on Craigslist Blogs can be used in a number of different ways, book reviews, video of children’s storytimes, tie community [...]]]>

Notes from the 2009 COMO conference in Columbus GA

Market yourself market your library – Lori Reed

PTA group has a facebook page that is very successful

Traditional marketing vs 2.0 marketing – 2 way exchange, ppl are talking about your library, whether you’re listening or not

Traditional market 4 Ps – Product pricing placement promotion

Marketing 2.0 4 Cs – consumer collaboration

Mistake ppl make is they jump right in & start producing – stop doing this, you’re putting the cart in front of the horse.

Build a marketing plan
1. Identify a need
2. Research – find out what other ppl or libs are doing to meet that need.
3. Identify the audience
4. Identify objectives
5. Identify message, what you do want to say?
6. find the right tools
7. implement
8. Evaluate – how will you know it worked?

Focus on number 6 the tools
Can your users find you?
Are you on google? Add your info if you’re not
List your library on free wifi hotspots sites Wifihotspotlist.com
You can list your programs and storytimes on Craigslist
Blogs can be used in a number of different ways, book reviews, video of children’s storytimes, tie community events to library books & other resources
Myspace
Facebook page – problem with admins
Flickr – announce that you are taking pics that they can do look at later, discussion on legality of images on flickr without a photo release
Youtube – training videos, patrons created, events etc
Eventful
Wikipedia

Need a team, its too much for a one person, it would be a full time job!

You need to monitor your brand

Gotoweb20.net

Keep your content up to date, if not get rid of it. Better to not have a precense at all than to have an outdated one

Don’t under estimate the staff time it takes, one person can not do it.

Stick to your message

Duplicate content
Talk to the users in their space

resources
davidleeking
librarianinblack

Keep up with Lori at her blog.Similar Posts:

]]> http://librarianbyday.net/2009/10/09/market-yourself-market-your-library-%e2%80%93-lori-reed/feed/ 0 Knight Commission on the Information Needs of Communities in a Democracy Warns of “Second Class Citizens” in the Digital Age http://librarianbyday.net/2009/10/06/knight-commission-on-the-information-needs-of-communities-in-a-democracy-warns-of-%e2%80%9csecond-class-citizens%e2%80%9d-in-the-digital-age/ http://librarianbyday.net/2009/10/06/knight-commission-on-the-information-needs-of-communities-in-a-democracy-warns-of-%e2%80%9csecond-class-citizens%e2%80%9d-in-the-digital-age/#comments Tue, 06 Oct 2009 15:34:19 +0000 Bobbi Newman http://librarianbyday.net/?p=2111 The Knight Foundation has released a new report Information Needs of Communities in a Democracy. A good deal of the content either is or could be applies to libraries.  The entire report is 148  pages, you can also download a 2 page summary that includes recommendations like these 2: Increase support for public service media aimed at meeting community information needs.  Read more … 6: Integrate digital and media literacy as critical elements of education at all levels through collaboration among federal, state, and local education officials.  Read more … 7: Fund and support public libraries and other community institutions as centers of digital and media training, especially for adults.  Read more … 10: Support the activities of information providers to reach local audiences with quality content through all appropriate media, such as mobile phones, radio, and public-access cable.  Read more … 12: Engage young people in developing the digital information and communication capacities of local communities.  Read more … 14: Emphasize community information flow in the design and enhancement of a local community’s public spaces..  Read more … 15: Ensure that every local community has at least one high-quality online hub.  Read more … The Foundation has also taken actions that affect libraries: $3.3 million to improve free, public Internet [...]]]>

The Knight Foundation has released a new report Information Needs of Communities in a Democracy. A good deal of the content either is or could be applies to libraries.  The entire report is 148  pages, you can also download a 2 page summary that includes recommendations like these

  • 2: Increase support for public service media aimed at meeting community information needs.  Read more …
  • 6: Integrate digital and media literacy as critical elements of education at all levels through collaboration among federal, state, and local education officials.  Read more …
  • 7: Fund and support public libraries and other community institutions as centers of digital and media training, especially for adults.  Read more …
  • 10: Support the activities of information providers to reach local audiences with quality content through all appropriate media, such as mobile phones, radio, and public-access cable.  Read more …
  • 12: Engage young people in developing the digital information and communication capacities of local communities.  Read more …
  • 14: Emphasize community information flow in the design and enhancement of a local community’s public spaces..  Read more …
  • 15: Ensure that every local community has at least one high-quality online hub.  Read more …

The Foundation has also taken actions that affect libraries:

$3.3 million to improve free, public Internet access in libraries in 12 communities

$2.28 million in broadband access projects in underserved neighborhoods in three cities

Similar Posts:

]]> http://librarianbyday.net/2009/10/06/knight-commission-on-the-information-needs-of-communities-in-a-democracy-warns-of-%e2%80%9csecond-class-citizens%e2%80%9d-in-the-digital-age/feed/ 1 My Problem with LinkedIn http://librarianbyday.net/2009/05/11/my-problem-with-linkedin/ http://librarianbyday.net/2009/05/11/my-problem-with-linkedin/#comments Mon, 11 May 2009 14:55:53 +0000 Bobbi Newman http://librarianbyday.net/?p=1242 and online reputations in general. I have a profile on LinkedIn (as I do on many social websites) because many people and blogs I think highly of have recommended it.  Now I’ll be the first to admit I’m probably not using it right and therefore not taking advantage of it properly.  Here is something I noticed recently while updating my profile. This is a section of my profile showing my position at MRRL.  Three people wrote me recommendations (which I appreciate but I’m not sure what good they do) After these kind people wrote wonderful things about me I can change my position anyway I like.  In this case I made myself Princess of Georgia. I know what you’re thinking, there is no Princess of Georgia and if there were it certainly wouldn’t be me.  ;-) That isn’t the point.  I can change my job description, title or any part of the position at any point on LinkedIn and those recommendations stay right there. This is my problem with online reputations.  As more of us establish an online identity, we interact more  with others we meet online and we base our opinion of them on who they are telling us they are. [...]]]>

and online reputations in general.

I have a profile on LinkedIn (as I do on many social websites) because many people and blogs I think highly of have recommended it.  Now I’ll be the first to admit I’m probably not using it right and therefore not taking advantage of it properly.  Here is something I noticed recently while updating my profile.

This is a section of my profile showing my position at MRRL.  Three people wrote me recommendations (which I appreciate but I’m not sure what good they do)

linkedin-bobbi-newman

After these kind people wrote wonderful things about me I can change my position anyway I like.  In this case I made myself Princess of Georgia.

linkedin-bobbi-newman3

I know what you’re thinking, there is no Princess of Georgia and if there were it certainly wouldn’t be me.  ;-) That isn’t the point.  I can change my job description, title or any part of the position at any point on LinkedIn and those recommendations stay right there.

This is my problem with online reputations.  As more of us establish an online identity, we interact more  with others we meet online and we base our opinion of them on who they are telling us they are.  Why does this matter?  Because people have always been dishonest from the small tweaking of facts to outright lies.  There is no one following me around the web ensuring I’m not fabricating facts.  Even if someone suspected I was not the Princess of Georgia, what could they do?  Maybe blog, maybe contact me, maybe tell their friends but those are pretty aggressive and don’t necessarily put the person doing it in the best light and most people just aren’t going to do it.

Because more professional opportunities are based on online reputations, this is important.  We come to think of the people we interact with as colleagues and friends and we make recommendations  or offer opportunities based on this relationship. Unfortunately there are some things you just can not know about someone unless you’ve worked with them.

I’ve received recommendations on my reputation and I’ve given them too.  I’m not saying don’t do it and everyone you meet online is lying to you.   I’m just reminding you of the old saying – “On the Internet, nobody knows you’re a dog“.Similar Posts:

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