My hand selected best links I shared on Twitter from 1/8/2010 through 1/14/2010 in no particular oder: Just call me Tenzing Norbook, I guess. Toby Greenwalt’s response to Seth Godin’s post about libraries and the discussion that takes place in the comments. 2010: The Only Year of the E-Reader great article from Fast Company on why, despite the awesomeness of many of the new ereaders, they wont be sticking around long. Top Innovators Practice 5 Skills the Rest of Us Don’t if you can stand yet another article about innovation the 5 skills are something we should all be doing, innovator or not. To Know the Library Is To Love the Library — But Who Knows the Library? Toby’s article on the Huffington Post A Taxonomy of Reflection: Critical Thinking For Students, Teachers, and Principals (Part I) How to remove yourself from a Twitter List – lets face it, check what twitter lists you’re on is just one more part of being aware of your online identity, if you show up on one you don’t like you have some options Perpetual Beta – a new blog from Jason Griffey and American Libraries, about technology of course. Protecting Reputations Online in Plain English –
Posts Tagged ‘ online ’
Market yourself market your library – Lori Reed
Notes from the 2009 COMO conference in Columbus GA Market yourself market your library – Lori Reed PTA group has a facebook page that is very successful Traditional marketing vs 2.0 marketing – 2 way exchange, ppl are talking about your library, whether you’re listening or not Traditional market 4 Ps – Product pricing placement promotion Marketing 2.0 4 Cs – consumer collaboration Mistake ppl make is they jump right in & start producing – stop doing this, you’re putting the cart in front of the horse. Build a marketing plan 1. Identify a need 2. Research – find out what other ppl or libs are doing to meet that need. 3. Identify the audience 4. Identify objectives 5. Identify message, what you do want to say? 6. find the right tools 7. implement 8. Evaluate – how will you know it worked? Focus on number 6 the tools Can your users find you? Are you on google? Add your info if you’re not List your library on free wifi hotspots sites Wifihotspotlist.com You can list your programs and storytimes on Craigslist Blogs can be used in a number of different ways, book reviews, video of children’s storytimes, tie community
Knight Commission on the Information Needs of Communities in a Democracy Warns of “Second Class Citizens” in the Digital Age
The Knight Foundation has released a new report Information Needs of Communities in a Democracy. A good deal of the content either is or could be applies to libraries. The entire report is 148 pages, you can also download a 2 page summary that includes recommendations like these 2: Increase support for public service media aimed at meeting community information needs. Read more … 6: Integrate digital and media literacy as critical elements of education at all levels through collaboration among federal, state, and local education officials. Read more … 7: Fund and support public libraries and other community institutions as centers of digital and media training, especially for adults. Read more … 10: Support the activities of information providers to reach local audiences with quality content through all appropriate media, such as mobile phones, radio, and public-access cable. Read more … 12: Engage young people in developing the digital information and communication capacities of local communities. Read more … 14: Emphasize community information flow in the design and enhancement of a local community’s public spaces.. Read more … 15: Ensure that every local community has at least one high-quality online hub. Read more … The Foundation has also taken actions that affect libraries: $3.3 million to improve free, public Internet
My Problem with LinkedIn
and online reputations in general. I have a profile on LinkedIn (as I do on many social websites) because many people and blogs I think highly of have recommended it. Now I’ll be the first to admit I’m probably not using it right and therefore not taking advantage of it properly. Here is something I noticed recently while updating my profile. This is a section of my profile showing my position at MRRL. Three people wrote me recommendations (which I appreciate but I’m not sure what good they do) After these kind people wrote wonderful things about me I can change my position anyway I like. In this case I made myself Princess of Georgia. I know what you’re thinking, there is no Princess of Georgia and if there were it certainly wouldn’t be me. ;-) That isn’t the point. I can change my job description, title or any part of the position at any point on LinkedIn and those recommendations stay right there. This is my problem with online reputations. As more of us establish an online identity, we interact more with others we meet online and we base our opinion of them on who they are telling us they are.
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