Tag Archives: Marketing

Market yourself market your library – Lori Reed

Notes from the 2009 COMO conference in Columbus GA Market yourself market your library – Lori Reed PTA group has a facebook page that is very successful Traditional marketing vs 2.0 marketing – 2 way exchange, ppl are talking about your library, whether you’re listening or not Traditional market 4 Ps – Product pricing placement […]

There is something to be said for brand loyalty

I don’t normally blog about customer service issues (although I have been known to tweet complaints) but I feel like I should blog this, in part because I am not so angry I can’t see straight, which is usually a hint for me that blogging is not a wise decision and because its about brand […]

Libraries Think Twice about a Facebook Page

Update 10/20/2009 The orginal warning still stands Update 9/29/2009 Organizations can now create a page without linking it to a personal account. Facebook ties a page to the account of the person who originally created it and I quote however the original creator of the Page may never be removed by other Page admins. Why […]

The Girl Effect

I’m showing this for two reasons, one it’s a great example, two I believe in the message. Last month I wrote about using stories to market your library.  This is another great example of storytelling.  This one isn’t about libraries, but it is for a good cause and every effective.  It doesn’t use photos or […]

Using Stories

Last week I attended a WebJunction townhall meeting on Tough Economic Times.  I got some good info from it (there are two more coming up if you’re interested). Someone in the meeting said we need to appeal to people’s emotions. It made me start thinking how we can connect with patrons emotionally to demonstrate our […]

Historia de un letrero (original video)

Sometimes how you say something is more important than how you say it.  What can libraries learn from this? I’d love to hear creative ways libraries have said the same old thing ;-)


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