Notes from the 2009 COMO conference in Columbus GA Market yourself market your library – Lori Reed PTA group has a facebook page that is very successful Traditional marketing vs 2.0 marketing – 2 way exchange, ppl are talking about your library, whether you’re listening or not Traditional market 4 Ps – Product pricing placement promotion Marketing 2.0 4 Cs – consumer collaboration Mistake ppl make is they jump right in & start producing – stop doing this, you’re putting the cart in front of the horse. Build a marketing plan 1. Identify a need 2. Research – find out what other ppl or libs are doing to meet that need. 3. Identify the audience 4. Identify objectives 5. Identify message, what you do want to say? 6. find the right tools 7. implement 8. Evaluate – how will you know it worked? Focus on number 6 the tools Can your users find you? Are you on google? Add your info if you’re not List your library on free wifi hotspots sites Wifihotspotlist.com You can list your programs and storytimes on Craigslist Blogs can be used in a number of different ways, book reviews, video of children’s storytimes, tie community
Posts Tagged ‘ Marketing ’
There is something to be said for brand loyalty
I don’t normally blog about customer service issues (although I have been known to tweet complaints) but I feel like I should blog this, in part because I am not so angry I can’t see straight, which is usually a hint for me that blogging is not a wise decision and because its about brand loyalty which in light of returning my iPhone I am thinking about. I’ll provide some background, but if you’d like to get to the point it’s don’t buy a camera from Casio and think hard about Customer Service. My first digital camera was a Sony, but my second was a Canon Powershot and two subsequent cameras have been Powershots. I love taking photos and I know I am working my way towards an SLR. Last October I traded in my Canon PowerShot SD870 IS (great point & shot by the way) for the Canon SX10 IS, love it! But found I missed having a small point & shoot in my purse handy in case I wanted to take a photo of something. Having sold the SD870 (I so regret this) I looked at my options, I didn’t want to spend a lot as I already
Libraries Think Twice about a Facebook Page
Update 10/20/2009 The orginal warning still stands Update 9/29/2009 Organizations can now create a page without linking it to a personal account. Facebook ties a page to the account of the person who originally created it and I quote however the original creator of the Page may never be removed by other Page admins. Why does this matter? Because if the original creator leaves the organization for any reason, there is no way to remove them. (You could try to contact Facebook, but if you’ve ever done that you know how that works.) Do you really want someone who no longer works for you to have control over your page? What if they were fired, or quit in a huff? I know, in an ideal world no one would ever leave and we’d all live happily everafter, but it does happen sometimes. Groups on the other hand at least allow the creator to promote other admins and remove themselves. No need to contact Facebook. Groups and Pages have been compared so many places I’m not even going to attempt to, but I don’t see this issue on any of the lists. Just something to think about. Bookmark on Delicious Digg
Using Stories
Last week I attended a WebJunction townhall meeting on Tough Economic Times. I got some good info from it (there are two more coming up if you’re interested). Someone in the meeting said we need to appeal to people’s emotions. It made me start thinking how we can connect with patrons emotionally to demonstrate our worth to the community. Showing them numbers isn’t enough, we need to connect with them on a personal level. Today I saw this slideshow from Nancy Dowd. She participated in the Pecha Kucha at Internet Librarian and she showed us a video of the type of stories she is teaching Librarians in New Jersey to create. It was a slideshow of still photos with a voice over, and it was it was very moving and effective. It was a great example of how we can demonstrate our worth by tell the stories of real people and how the library has touched their lives. Using Stories to Market Your Library View more presentations from Nancy Dowd. Bookmark on Delicious Digg this post Share on FriendFeed Share on netvibes share via Reddit Share with Stumblers Tumblr it Buzz it up Subscribe to the comments on this post
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