Carie Lewis has a great guide to monitoring your brand using iGoogle, it’s easy, free and most of us already have a Google account, plus it pulls all the information into one place. She includes 5 different categories: Brand – mentions of your name, including acronyms, misspellings, etc Current – issues that people are talking about that involve you right now Detractors – people you know don’t like you but talk about you Competition – people in the same space as you Staff – prominent people in your org, like your CEO And includes a great list of places you should monitoring: Google Alerts – I hope you know what they are and are already using them! Filtrbox – a paid monitoring service to make sure we catch everything Tweetmeme – tells you the most popular tweets about a subject Twitter Search – shows tweets containing a certain keyword (we don’t use this anymore because we use Tweetdeck separately) Technorati – shows blogs that mention certain keywords Blogpulse – another blog monitoring tool Digg – shows most popular articles on the web Boardreader – shows forum posts by keyword Some additional readings 100 Personal Branding Tactics Using Social Media Top
Posts Tagged ‘ issues ’
We’re barely treading water, what will keep us from drowning?
Start with this, I did Now think about this – How do libraries fit into this picture? As far as I can tell the technologies we’re struggling to adapt to and implement might very well be outdated by the time we’re ready to start using them. That’s not good. Right now technologies are running by and we’re still crawling to keep up. What does it mean? Maybe we can’t keep up, maybe we should stop focusing our energy there, at least temporarily. Let’s face it we’ve been talking about the next gen OPAC for how many years? Would our time be better spent elsewhere? Maybe we need to look at changing our organizational structure and mindset first. Then we’ll be better equipped to keep pace. Perhaps becoming more fluid and ready to adapt much more rapidly to change as it happens? Because right now I see two problems The level of online service and interactions patrons take for granted is not being met by libraries. Not even the most cutting edge, front line, tech savvy ones. The technologies and trends the most cutting edge, front line, tech savvy libraries are preparing may not longer be relevant by the
Flickr – the other side of social networking
This week has been a bizarre, if not ironic, clash of work and personal life. I love social networking sites, Facebook, Myspace, Flickr etc. In fact I teach my coworkers and patrons at the Library about them. I present to other Librarians about them and why they should do them. I spent a lot of my personal time on Flickr and blogs. I have a pro Flickr account, but a couple of weeks ago I made the choice to move a LOT of my pictures to private due to some weird comments and emails. Then Monday Robin points me towards this article about Library Flickr accounts and polices regarding them. I read it I think about my Library and our policy and how I will write it the policy, becuase that’s my job. I think about what I’ll do if someone “favorites’ a picture of child and when I look at their pictures or profile it seems inappropriate to me. How will I write a policy that address freedom of speech and expressions and interests of the individuals and at the same time protects the children and patrons of my Library. I’ve been roughing this all out in my head
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