Control what you can -    Brand – logo, identity -    public website -    opportunities for practice -    best practices online let go when you can -    what is tied to your brand -    where can you let go? -    What needs to have a system wide project? Trust -    trust staff -    give guidelines -    provide opportunities to learn Evaluate -    honestly assess performance -    find the right person for the job -    accept that it will take time -    accept that there will be mistakes -    it is a learning experience Communities have been around for years they do police themselves, think of book review on Amazon, some will be positive and some will be negative Social media monitoring Do we really need to talk about why again, everyone that matters is doing it Customer service – when you get negative feed back go out and respond Identify stakeholders Technorati Google search Backtype Discussion boards – niche communities Boardtracker Twitter Friendfeed Flock Optiem Techregime Not about the tools, its about the community using the tools Cultivating a culture of learning Learning is not a spectator sport Libraries are not a spectator sport Stewardship – Helping people manage info exchange

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