we watched Eddie Izzard youtube lego star wars death star canteen while waiting, warning there are swear words in the video if that sort of thing offends you Redesign the pitfalls and perils and how to avoid them Good reason to redesign When nav is dysfunctional When your site doesn’t scale When your site is difficult to update When you code is helplessly sick When your site has poor usability When its not performing based on you objectives / goals Redevelop vs redesign Redevelop = triple bypass Redesign = cosmetic surgery If its not broke don’t fix it, if users are finding their way around, consider just cosmetic update – example Amazon.com Quiet death of major relaunch – users don’t like redesign Facebook ainti redesign group has 1.7 million members Last.fm Caveats Beware the vocal majority Be evidence based Five stages of user grief Denial – why did you change it? Anger – you have made the site useless, I’ll never use it again Bargaining – if you would just go back to the old version of a certain portion, it would be great Depression – I have no idea what I’m going to do now Acceptance – I dislike

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