Carie Lewis has a great guide to monitoring your brand using iGoogle, it’s easy, free and most of us already have a Google account, plus it pulls all the information into one place. She includes 5 different categories: Brand – mentions of your name, including acronyms, misspellings, etc Current – issues that people are talking about that involve you right now Detractors – people you know don’t like you but talk about you Competition – people in the same space as you Staff – prominent people in your org, like your CEO And includes a great list of places you should monitoring: Google Alerts – I hope you know what they are and are already using them! Filtrbox – a paid monitoring service to make sure we catch everything Tweetmeme – tells you the most popular tweets about a subject Twitter Search – shows tweets containing a certain keyword (we don’t use this anymore because we use Tweetdeck separately) Technorati – shows blogs that mention certain keywords Blogpulse – another blog monitoring tool Digg – shows most popular articles on the web Boardreader – shows forum posts by keyword Some additional readings 100 Personal Branding Tactics Using Social Media Top

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