Monitor your brand

June 15, 2009 · Posted in Free Tools, Reputation, Social Tools · View Comments

Carie Lewis has a great guide to monitoring your brand using iGoogle, it’s easy, free and most of us already have a Google account, plus it pulls all the information into one place.

She includes 5 different categories:

Brand – mentions of your name, including acronyms, misspellings, etc

Current – issues that people are talking about that involve you right now

Detractors – people you know don’t like you but talk about you

Competition – people in the same space as you

Staff – prominent people in your org, like your CEO

And includes a great list of places you should monitoring:

Google Alerts – I hope you know what they are and are already using them!

Filtrbox – a paid monitoring service to make sure we catch everything

Tweetmeme – tells you the most popular tweets about a subject

Twitter Search – shows tweets containing a certain keyword (we don’t use this anymore because we use Tweetdeck separately)

Technorati – shows blogs that mention certain keywords

Blogpulse – another blog monitoring tool

Digg – shows most popular articles on the web

Boardreader – shows forum posts by keyword