How social media can hurt your library

August 26, 2009 · Posted in Best Practices, Facebook, Libraries, Social Media, Social Networking Sites, Twitter, Worst Practices · View Comments

photo by DCvision2006 on Flicrk

We’ve all seen warnings and stories about people getting fired from their jobs because of status updates or photos on social medial sites like Twitter, Facebook and blogs.

CNN is has a new one with some social networking don’ts

1. Don’t announce interviews, raises or new jobs

2. Don’t badmouth your current or previous employer

3. Don’t mention your job search if you’re still employed

First I think number 2 should include – “or coworkers”, really nothing good can come of that either. But the point I want to add for librarians (library workers) everywhere is

4. Don’t badmouth your customers.

We all get frustrated, we all have bad days, I understand that, but venting on social media sites isn’t the solution and it could cause real problems for your library. Your customers may read what you wrote, they are more tech savvy than you give them credit for. In addition to some old fashioned hurt feelings this can lead to some real problems for your library. They could complain to someone at the library, which means staff will need to spend time dealing with this issue. They could email it all their friends or maybe the newspaper, this is bad PR no library needs. Or they could just never come back, which is contradictory to the mission of libraries, and loosing patrons is never good for libraries. Libraries don’t need bad PR, especially not now when so many are facing funding cuts.

If you don’t care about how it will affect your library keep in mind your boss may read what you wrote, there are endless ways this could happen. I can’t imagine a library manager anywhere being happy that an employee is publicly badmouthing patrons. There are a wide range of outcomes depending on what was said, how the library handles custom service issues, but being fired is a possibility.

Think being anonymous will protect you? think again. Think having a private account will protect you? It might, unless there is a glitch & its made public, even briefly, or until you *friend* the wrong person.

Your best plan is not to put anything online you aren’t prepared for the whole world to see. Just don’t do it. Think twice before you post that next Facebook or Twitter update or write that next blog post.

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