From Avatars to Advocacy Michael Porter & Helene Blowers
OCLC reports - full of stats
What is our brand?
more than a logo
your community - this should be your focus all libs are different
old paradigm - control the look & feel of the brand, broadcast this to an audience
from mass marketing to niche marketing
no longer consumers multisumer, we don't just consume we create and contribute
new paradigm - influence the character of portability of you the brand
chik-fil-a marketing has kids take pic with paper cow from the outside the bag, and send it in to
google different logos Read more [...]
I'm leaving bright and early tomorrow for the Internet Librarian Conference in Monterey. I'm really looking forward to it! The sessions are already full of great information to bring back with me. Plus I get to talk with so many amazing people from Libraryland, I'm always so revved up when I get back from these things.
If you're going to be there DM over at Twitter or send me an email. Don't forget I have several Akoha decks to hand out and my own deck of cards to play.
If you wont be able to be there, stay tuned, because I'll be bloggin it! Read more [...]
Just because I can. Wordpress.com now has an option to create and add polls built right into the post toolbar. Sweet! So I made up a poll. I’m not planning to do anything with this info, other than probably write a blog post about it.
[polldaddy poll=1000366][polldaddy poll=1000366]
Something that came up while I was giving my presentation at MLA is that Missouri should have state wide Learning 2.0 program. My response - I'd love it! here is who go you suggest this to and let's see what happens. I ended up having several conversations with the "right" people before I left and as prep work for my follow up email I sent a question off to the Twitterati - anyone know of any states organizations doing Learning 2.0 statewide? with participants from multiple libraries?
I thought I'd share the responses.
Edited Read more [...]
A lot of people have stopped me and asked me about the Dell Mini over the last few days. Ok, fine, maybe I was flaunting it at MLA a little bit and I've been going on endlessly about it on Twitter, but it's completely deserving.
Let me state for the record, I do not have an IT background, I am a slightly more Techie than average person but that's it. The opinions expressed in here are based on my love of the Mini & the hour or so of research I did to find out about solid state hard drives. I have only had the Mini for 7 days & I reserve the right to change my mind, update or Read more [...]
I came across this cartoon recently and I just love it. I think I had it in both presentations I gave last week. You can seem more like this at Gaping Void.
My second and last presentation at the Missouri Library Association Conference. It was initially scheduled to be in a very small room, luckily I was able to get it moved.
Library Learning 2.1
View more presentations from Bobbi Newman.
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synchronous & asynchronous communication
camtasia to record screen & add audio
library instructional videos
library blog – rss feed to libraries page
meebo for IM service
on ground instructions
nilrc.org/imlis/default.asp _ NILRC information literacy toolkit
Read more [...]