Learning 2.0 and 1.8 users bridging the gap
Rudy Leon & Colleen Harris
Myths of nexgen users
skilled online searchers
ease with new gadgets
require constant simulation
must be entertained
learn by doing
they do use stuff but in a dummybox way, they don't understand the info they are getting or who it works
we need to build a mental map for them
they don't have transferable skills
only 62% of ppl have pc in the home
low income students have lower end machines in the classrom, they have share and they train them by Read more [...]
Innovation from best practices to fresh practices – helene blowers
how do you start making change happen?
What is innovation? Not just putting saran wrap around someone else's idea
innovation is - acting on, doing new things
innovation is not about best practice, its about fresh practice
inspiration and inputs
energy & passion
how do you change org culture to allow innovation to happen? There is no set process
creativity - ideas
idea business focus on quantity not quality
collect Read more [...]
Sarah Houghton Jan & Aaron Schmidt
the mword.blogspot.com presentation before this one aaron recommends
what is outreach? - connecting users with librarians
number one thing voters care about when voting for funding is libraries transforming lives
what is online outreach -
when were serving ppl online were serving everybody there are not blocks online, similar to online, we dont ask them to show a lib card at ref desk, so why do it online
what are you marketing?
Make your library website two way -can ppl
register for a card?
Share their opinion
have an identity
be good – if ppl are Read more [...]
experiences are a unique tangible offering
experience design – simply stated approach to creating successful experiences for ppl in any medium, american girl example in chicago,
3 different paths structure community and customer
structure improve websites easy of use, when customers can focus on own goals rather than how to navigate your site
website design - strategy – scope – structure – skeleton - surface
37 signals – getting real – free ebook
community path – focus on community rather than struction
memorable experience in relation to online and community
real Read more [...]
From Avatars to Advocacy Michael Porter & Helene Blowers
OCLC reports - full of stats
What is our brand?
more than a logo
your community - this should be your focus all libs are different
old paradigm - control the look & feel of the brand, broadcast this to an audience
from mass marketing to niche marketing
no longer consumers multisumer, we don't just consume we create and contribute
new paradigm - influence the character of portability of you the brand
chik-fil-a marketing has kids take pic with paper cow from the outside the bag, and send it in to
google different logos Read more [...]
I'm leaving bright and early tomorrow for the Internet Librarian Conference in Monterey. I'm really looking forward to it! The sessions are already full of great information to bring back with me. Plus I get to talk with so many amazing people from Libraryland, I'm always so revved up when I get back from these things.
If you're going to be there DM over at Twitter or send me an email. Don't forget I have several Akoha decks to hand out and my own deck of cards to play.
If you wont be able to be there, stay tuned, because I'll be bloggin it! Read more [...]
Just because I can. Wordpress.com now has an option to create and add polls built right into the post toolbar. Sweet! So I made up a poll. I’m not planning to do anything with this info, other than probably write a blog post about it.
[polldaddy poll=1000366][polldaddy poll=1000366]
Something that came up while I was giving my presentation at MLA is that Missouri should have state wide Learning 2.0 program. My response - I'd love it! here is who go you suggest this to and let's see what happens. I ended up having several conversations with the "right" people before I left and as prep work for my follow up email I sent a question off to the Twitterati - anyone know of any states organizations doing Learning 2.0 statewide? with participants from multiple libraries?
I thought I'd share the responses.
Edited Read more [...]