Librarian by Day Bobbi Newman | I'm not that kind of librarian

Innovation from best practices to fresh practices – helene blowers how do you start making change happen? What is innovation? Not just putting saran wrap around someone else's idea innovation is - acting on, doing new things innovation is not about best practice, its about fresh practice application audience desired outcomes inspiration and inputs energy & passion how do you change org culture to allow innovation to happen? There is no set process 4 parts creativity - ideas strategy implementation profitability creativity: idea business focus on quantity not quality collect Read more [...]

Sarah Houghton Jan & Aaron Schmidt the mword.blogspot.com presentation before this one aaron recommends what is outreach? - connecting users with librarians number one thing voters care about when voting for funding is libraries transforming lives what is online outreach - when were serving ppl online were serving everybody there are not blocks online, similar to online, we dont ask them to show a lib card at ref desk, so why do it online what are you marketing? Make your library website two way -can ppl register for a card? Share their opinion have an identity be good – if ppl are Read more [...]

experiences are a unique tangible offering experience design – simply stated approach to creating successful experiences for ppl in any medium, american girl example in chicago, 3 different paths structure community and customer structure improve websites easy of use, when customers can focus on own goals rather than how to navigate your site website design - strategy – scope – structure – skeleton - surface 37 signals – getting real – free ebook simplify community path – focus on community rather than struction memorable experience in relation to online and community real Read more [...]

From Avatars to Advocacy Michael Porter & Helene Blowers OCLC reports - full of stats What is our brand? more than a logo books your community - this should be your focus all libs are different old paradigm - control the look & feel of the brand, broadcast this to an audience from mass marketing to niche marketing no longer consumers multisumer, we don't just consume we create and contribute new paradigm - influence the character of portability of you the brand chik-fil-a marketing has kids take pic with paper cow from the outside the bag, and send it in to google different logos Read more [...]

I'm leaving bright and early tomorrow for the Internet Librarian Conference in Monterey.  I'm really looking forward to it!   The sessions are already full of great information to bring back with me.  Plus I get to talk with so many amazing people from Libraryland, I'm always so revved up when I get back from these things. If you're going to be there DM over at Twitter or send me an email.  Don't forget I have several Akoha decks to hand out and my own deck of cards to play. If  you wont be able to be there, stay tuned, because I'll be bloggin it! Read more [...]