Social Media

How to Monitor Your Personal Brand (For Free)

January 19, 2011
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How to Monitor Your Personal Brand (For Free)

Yes you need to. Everyone does.  Even if you’re just on Twitter, even if you’re not. You need to pay attention to what others are saying to and about you online.  I know many of you do this for your library but it is important to do it for yourself too. Why? Carie Lewis lists 5 different categories or reasons Brand – mentions of your name, including acronyms, misspellings, etc Current – issues that people are talking about that involve you right now Detractors – people you know don’t like you but talk about you Competition – people in the same space as you Staff – prominent people in your org, like your CEO There are some paid services out there but with some time and effort you can monitor your personal brand for free. Step 1. Pick your RSS reader of choice, netvibes, igoogle, google reader, bloglines whatever. Step 2. Create feeds and add to your reader or page Use Search Twitter to create a search for your name – “bobbi newman” Use Search Twitter to create a search for your “handle” without the @  - librarianbyday Use Search Twitter to create a search for your blog title – “librarian by day” Use Google

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What is Social Media Now?

August 9, 2010
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A look at what social media means now and some interesting facts and statistics What is social media NOW? View more presentations from Marta Kagan. And the slightly saltier verision What the F**k is Social Media NOW? found via Stephens Lighthouse Bookmark on Delicious Digg this post Share on FriendFeed Share on netvibes share via Reddit Share with Stumblers Tumblr it Buzz it up Subscribe to the comments on this post Print for later Tell a friend

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Top Ten Links Week 21

May 31, 2010
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Top Ten Links Week 21

My personally selected top 10 from the links I shared on Twitter from 5/21/2010 thru 5/27/2010. Ok I’ll confess right off the bat, I cheated, there are 12 links this week.  I just couldn’t cut them down. A couple of these deserve their own blog post so shame on me for not giving them the attention they deserve. 1. How (and Why) to Stop Multitasking - great article from Peter Bregman with some clear reasons why you should stop multi-tasking A study showed that people distracted by incoming email and phone calls saw a 10-point fall in their IQs. What’s the impact of a 10-point drop? The same as losing a night of sleep. More than twice the effect of smoking marijuana. Doing several things at once is a trick we play on ourselves, thinking we’re getting more done. In reality, our productivity goes down by as much as 40%. We don’t actually multitask. We switch-task, rapidly shifting from one thing to another, interrupting ourselves unproductively, and losing time in the process. Even better are the six things he learned the week he stopped trying to multi-task. I really need to do this First, it was delightful. Second, I made significant

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Social Media is the Biggest Shift Since the Industrial Revolution

May 11, 2010
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Bookmark on Delicious Digg this post Share on FriendFeed Share on netvibes share via Reddit Share with Stumblers Tumblr it Buzz it up Subscribe to the comments on this post Print for later Tell a friend

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Howard Rheingold on New Literacies – Crap Detection

March 12, 2010
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This is a long video but worth watching.  Howard Rheingold talks about literacy, information literacy, digital literacy and critical thinking. One of the things that stands out to me is he borrows the term “crap detection” from Ernest Hemingway. So while he is applying it to the internet the importance of critical thinking has been around long before the internet. It is not a new skill, but rather an old skill being applies to a new medium. Read more Crap Detection 101 The CRAP Test The Essential Skill of Crap Detecting Bulls#@t and the Art of Crap-Detection Bookmark on Delicious Digg this post Share on FriendFeed Share on netvibes share via Reddit Share with Stumblers Tumblr it Buzz it up Subscribe to the comments on this post Print for later Tell a friend

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photo by Beth Tribe

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