Category Marketing

Why Libraries Should Look Beyond Library Card Ownership As A Measure of Support

Last week the Pew Internet and American Life Project released their latest report on the role of libraries in the digital age. I have loved being involved with this project and was excited for this latest report to go live. I was also nervous. Along with the typology of library users Pew was releasing data […]

Marketing Message – Public Libraries Helped 297.6 Million People in 2010

  One of the benefits of traveling is the exposure to new experiences and ideas. On my way back from Germany I filled my water bottle at water fountain that had a spout specifically for water bottles and it had this counter above it. My brain immediately started whirling – why don’t libraries do something […]

The Girl Effect

I’m showing this for two reasons, one it’s a great example, two I believe in the message. Last month I wrote about using stories to market your library.  This is another great example of storytelling.  This one isn’t about libraries, but it is for a good cause and every effective.  It doesn’t use photos or […]

Using Stories

Last week I attended a WebJunction townhall meeting on Tough Economic Times.  I got some good info from it (there are two more coming up if you’re interested). Someone in the meeting said we need to appeal to people’s emotions. It made me start thinking how we can connect with patrons emotionally to demonstrate our […]

Historia de un letrero (original video)

Sometimes how you say something is more important than how you say it.  What can libraries learn from this? I’d love to hear creative ways libraries have said the same old thing ;-)


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