Category: Marketing

Why Libraries Should Look Beyond Library Card Ownership As A Measure of Support

library users vs supporters

Last week the Pew Internet and American Life Project released their latest report on the role of libraries in the digital age. I have loved being involved with this project and was excited for this latest report to go live.…

The Girl Effect

I’m showing this for two reasons, one it’s a great example, two I believe in the message. Last month I wrote about using stories to market your library.  This is another great example of storytelling.  This one isn’t about libraries,…

Using Stories

Last week I attended a WebJunction townhall meeting on Tough Economic Times.  I got some good info from it (there are two more coming up if you’re interested). Someone in the meeting said we need to appeal to people’s emotions.…