Learning 2.0 and 1.8 users bridging the gap Rudy Leon & Colleen Harris Myths of nexgen users skilled online searchers ease with new gadgets always connected effective multi-taskers require constant simulation must be entertained learn by doing mythbusting they do use stuff but in a dummybox way, they don’t understand the info they are getting or who it works we need to build a mental map for them they don’t have transferable skills only 62% of ppl have pc in the home low income students have lower end machines in the classrom, they have share and they train them by drills digital divide 61.8% ownership of computers, African American is 45%, Hispanic is lower fault lines race class / income 83% 75k 62% 25k-35k 31% <15k persistent effects students start self censoring out of certain managers students look at faculty for approval, not librarians faculty only know the databases they use they also believe they will figure it out given up enough time, this doesn’t work Faculty are not highly trained in teaching, how do we get professors to listen? How we get the 1.8 learners up to the 2.0 level? Get involved, get on comities IT? who much IT
Internet Librarian 2008
Innovation from best practices to fresh practices – Helene Blowers
Innovation from best practices to fresh practices – helene blowers how do you start making change happen? What is innovation? Not just putting saran wrap around someone else’s idea innovation is – acting on, doing new things innovation is not about best practice, its about fresh practice application audience desired outcomes inspiration and inputs energy & passion how do you change org culture to allow innovation to happen? There is no set process 4 parts creativity – ideas strategy implementation profitability creativity: idea business focus on quantity not quality collect ideas get outside your comfort zone bounce your thoughts around strategy: change agent make it believable – idea generator trying to convince your admin, you need to make it believable mvv = mission, vision, values create alliances – make connections don’t ask for permission ask for support, if your pitching a new idea don’t ask for support for it, as if it’s a good idea but you want someone else to do it, take it and run with it. Instead pitch your idea how you will make it happen, permission vs support sell your vision personally – ppl don’t read 17 pg report, have a visual pitch, sell idea to
Digital Marketing
Sarah Houghton Jan & Aaron Schmidt the mword.blogspot.com presentation before this one aaron recommends what is outreach? – connecting users with librarians number one thing voters care about when voting for funding is libraries transforming lives what is online outreach - when were serving ppl online were serving everybody there are not blocks online, similar to online, we dont ask them to show a lib card at ref desk, so why do it online what are you marketing? Make your library website two way -can ppl register for a card? Share their opinion have an identity be good – if ppl are engaged they will come back everything in todays presentation is free keep info on these sites updated LibDex MapMuse Libraries411 publiclibraries.com libraries on the web submit rss feeds to blog search engines – feed submitter robin goods list of where to submit yoru blog and feed rss specifications list of where to submit your feed blog geo-search engines frapper feedmap blogwise gFeedMap wikimapia search engine findability search for variations for yoru libraries name minor or metasearch engines by adwords from google search engine optimization wifi wififreespot wifihotspotlist wifi411 wifinder jiwire wifi zone community websites presence americantowns.com booksalescount.com eventful
Designing the digital experience – David Lee King
experiences are a unique tangible offering experience design – simply stated approach to creating successful experiences for ppl in any medium, american girl example in chicago, 3 different paths structure community and customer structure improve websites easy of use, when customers can focus on own goals rather than how to navigate your site website design – strategy – scope – structure – skeleton – surface 37 signals – getting real – free ebook simplify community path – focus on community rather than struction memorable experience in relation to online and community real conversations taking place – im, commenting, twitter, youtube myspace etc, goal to allow your customers to connect with you and others, connecting with others – online connections lead to face to face connections later invitations participation sense of familiarity telling our stories community focus experience – twitter good example customer path commonalities ? Pre vs post shows ppl dont want to interact with the website they want to interact with other ppl its about extending experience into digital space in a way that wasn’t possible before customer journey mapping mapping out each touch point then trying to improve those touch points experience improving the ordinary – wd40 improves
From Avatars to Advocay
From Avatars to Advocacy Michael Porter & Helene Blowers OCLC reports – full of stats What is our brand? more than a logo books your community – this should be your focus all libs are different old paradigm – control the look & feel of the brand, broadcast this to an audience from mass marketing to niche marketing no longer consumers multisumer, we don’t just consume we create and contribute new paradigm – influence the character of portability of you the brand chik-fil-a marketing has kids take pic with paper cow from the outside the bag, and send it in to google different logos for holidays, also allow Fan Logos, pple can create a logo cluetrain manifesto – book, markets are about conversations Strategies : engage – does this tactic engage our community, connect with us and each other in meaningful ways, think about the emotional connection enrich – to provide our customers with a rich online experience that enhances their local branch experience & daily lives empower – enable our customers to personalize their library experience allow our community to celebrate themselves allow the community to tell you want value they have, stop pushing our message and allow our
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