Start With Why – How Great Leaders Inspire Action

Great advice from a 18 minute video.

Why? How? What? This little idea explains why some organizations and some leaders are able to inspire where others aren’t. Let me define the terms really quickly. Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. But very, very few people or organizations know why they do what they do. And by “why” I don’t mean “to make a profit.” That’s a result. It’s always a result. By “why” I mean: what’s your purpose? What’s your cause? What’s your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care?

I can take this and apply it to so many things personally and professionally.

  • Why do I blog?
  • Why do libraries exist? or better Why do libraries exist now?

Or it applies to the librarians who say to me – we need a Twitter account. My answer is always the same – why? Start with your goal, then figure out the best tool, maybe its Twitter maybe it isn’t.

or presentations see Presentation Zen’s post on applying start with why to presentations – (1) What’s my point? And (2) why does it matter?

Love the video and vowing to ask why more often :-)

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Get every new post delivered to your Inbox.

Join 10,061 other followers

%d bloggers like this: