Protect Your Privacy Opt Out of Facebook’s New Instant Personalization – Yes You Have to Opt Out

Facebook does it again! I see this when I check my page today.

Connect with your friends on your favorite websites.


Sounds great. Sounds suspicious. So like a good little librarian I click on the link at the bottom Learn More with “Understand Your Privacy” in small type beneath it. Which takes me to a page telling me how great the new service is.  All the way down at the bottom I see this:


Yes I can easily opt out, not opt in, opt out. Click here indeed!

When I unchecked the box I got this box telling me how sad & lonely my internet experience will be without Instant Personalization.


Except wait, what’s that bit at the end? What the?

Allowing instant personalization will give you a richer experience as you browse the web. If you opt-out, you will have to manually activate these experiences. Please keep in mind that if you opt out, your friends may still share public Facebook information about you to personalize their experience on these partner sites unless you block the application.

When I click on “Learn More” I go to this page, where I finally find

How do I opt-out of instant personalization?
You can opt-out of instant personalization by disallowing it here. By clicking “No Thanks” on the Facebook notification on partner sites, partners will delete your data. To prevent your friends from sharing any of your information with an instant personalization partner, block the application: Microsoft, Pandora, Yelp.

Yes you must go to each application and click block.

So to recap to completely opt out you need to

  1. Go to your to your privacy settings ->Applications and Websites and uncheck box at the bottom.
  2. Then click on the links to Yelp, Pandora and on Facebook and click on “Block Application”

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141 comments for “Protect Your Privacy Opt Out of Facebook’s New Instant Personalization – Yes You Have to Opt Out

  1. April 22, 2010 at 10:36 am

    An excellent post addressing a questionable new policy. Thanks so much!

  2. M
    April 22, 2010 at 11:00 am

    But how do you block Yelp etc? I’ve been poking around and haven’t been able to do it.

    • April 22, 2010 at 11:22 am

      You can find links to the applications on the bottom of this page
      under “How do I opt-out of instant personalization?”

      • Jennifer
        April 22, 2010 at 9:24 pm

        Great post Bobbi … thank you. As of now, there are three applications, I’m sure more will be added. Will we need to continue to check back and block additional applications?

        • Kathy
          April 28, 2010 at 6:49 pm

          I am just going to pay very close attention, and if I see something with “block application”, you better believe I will be checking that!
          People just simply need to realize that, yes, internet is public, but we as users should be able to choose who/what is or isn’t shared. It is just that simple.
          And how is FB a free site? What about all the people that signed up with their pay-pal accounts, and the people that “pay to play” the games and such? How exactly do you think Mark Zuckerberg made THREE BILLION dollars last year? Pure advertisements? I think NOT. He made it off of the over 400 MILLION FB users!

      • Andreas
        May 8, 2010 at 11:49 am

        Followed those 3 links, didnt see anything in their pages that I could block them ?

  3. April 22, 2010 at 11:09 am

    Hmm. I unchecked the box as mentioned at the end of your post for #1, but I cannot find those applications ANYWHERE to block them! Any ideas? I went through all options in privacy settings and application settings.

    Thanks for this post!

  4. Jennifer Rayment
    April 22, 2010 at 11:31 am

    Thank you so much, great help and excellent instruction!

  5. c
    April 22, 2010 at 12:25 pm

    Thanks a lot for posting this. Although I’m not surprised at FB messing with privacy stuff, I’m getting really sick of shilling my private info for their profit. I especially like the way they make it sound like it’s for the users benefit…

    • April 22, 2010 at 2:52 pm

      I’m sick of it, too, but it IS a free site that we are choosing to use!

      • April 22, 2010 at 4:16 pm

        It doesn’t mean we shouldn’t be aware of what they are doing and speak out if we don’t like it. We are the users after all.

  6. Rita
    April 22, 2010 at 1:00 pm

    Thanks so much for posting this! I wouldn’t have thought to block the applications manually. Honestly, Facebook is truly becoming ridiculous. I miss the good old days in 2005 when we had more privacy…

  7. pat
    April 22, 2010 at 1:33 pm

    so for now, it’s just these 3 applications? What happens when they add a new application to this list, that doesn’t exist now? You’ll have no way to know that there’s a new application to go block.

  8. AM
    April 22, 2010 at 1:40 pm

    I can’t seem to find the box to untick in order to opt out of instant personalization. Does this mean I’m one of the lucky few FB missed? Or does it mean it’s only a matter of time before I have to follow this procedure?

  9. Helen Eagles
    April 22, 2010 at 1:56 pm

    Thanks you so much for this! I am sending this information to all my Facebook contacts. I have been on Facebook for a short time and really enjoy the contact with friends and family, but I do not want the rest of the world to know too much. My local library site is more important than I ever thought. Keep up the good work.

  10. April 22, 2010 at 2:08 pm

    And you need to do one more thing. See the section “What Your friends can share about you”? Your friends can share things about you that you have already chosen not to share about yourself. Nice. You will probably want to uncheck most of the boxes on that page.

    • Jack Thomas
      April 22, 2010 at 2:47 pm

      Where exactly do I find this?

      • April 22, 2010 at 4:34 pm

        From the Account menu (top right corner) select “Privacy Settings”. On the next screen, select “Applications and Websites”. You will find the “What your friends can share about you” option there, as it shows in Bobbi’s screenshot above.

  11. Keith
    April 22, 2010 at 2:45 pm

    Also note that they may add partners at any time. Users will now need to monitoring the following page for any additions:!/help/?faq=17103

  12. mike
    April 22, 2010 at 2:55 pm

    christ people. just delete your facebook accounts already.

    • DLR
      September 15, 2010 at 4:52 pm

      some people who cannot get out and socialize becos of whatever is going on in their lives are able to socialize thru facebook. Why should they delete their accounts?

      Whether you are on facebook, myspace, or any other public website or board, its YOU who are responsible for what goes out to the public. So always being aware of what you are doing or agreeing to is part and parcel of that responsibility.

      Many go on sites and post things they shouldn’t on the net. Some who are job hunting find out the hard way, when they don’t get the job cos their employer searches simply by name for anything they have posted, facebook not withstanding. You can pay many a website money to find out someones address, phone number and such.

      Very easy to get without facebook.

      i don’t intend to hide becos there is bad apples out there, i intend to be responsible and not get mad at someone else if i screw up. i don’t see the point of not using a app when i can simply go in my own account and shut down the permissions. No i don’t need someone else to do it..i aint that lazy. Yes it took the whole day to do all 3 accounts for my family. simply use the link that was given afterwards to keep an eye on it…and enjoy.

  13. fjpoblam
    April 22, 2010 at 3:18 pm

    I did it right away. I logged on and logged off FB, waiting for “new features” to appear, then hopped on their new “options” and dredged down to “Allow” and unchecked. I posted instructions to all my “friends”, and Tweeted, and urge you all to do the same!

  14. April 22, 2010 at 3:21 pm

    You can always leave Facebook 😉

    • April 22, 2010 at 4:15 pm

      Don’t I know it! :-)

    • Karen
      April 28, 2010 at 8:39 am

      Not leave…. Keep the account, disconnect from all friends (sending a nice note explaining why I’m doing this), un-like all pages and groups, block all apps, opt out of everything, turn all privacy settings to “me only.” Keep the account solely for the purpose of NOT being visible. Check in once a month or so to see if there’s anything new I need to block or opt out of. Otherwise, as mentioned, I’ve no idea what anyone else might “share” about me. (The moment I joined I found a group invitation and four friend invitations, so I know that merely staying away isn’t enough to keep my name off the site. I would need to actively scour it.)

      Hasn’t come to that yet, but doesn’t it say a great deal that I’ve even thought about it?

  15. idogcow
    April 22, 2010 at 3:30 pm

    Looks like right now you have to have your language set to English US to see the Instant Personalization options. English UK users (so far) do NOT see them.

  16. April 22, 2010 at 3:42 pm

    i guess i don’t get where the victims are, or how anyone’s effected in any way. use fb as a tool if you want to and just ignore whatever cache cash schemes they have. Do you not use google either? this isn’t one of those things where they’re trying to assume ownership of user generated content, which, duh, was crazy, it’s just populating the web, the way that google has with their search etc. i guess i just read from the above that the policy is questionable, that they don’t make it easy to opt out, that privacy is at stake. Can you define the actual dangers of this new system, though? I am interested to hear and open to understanding more, I just don’t get what’s so upsetting.

    • Nick, Too
      April 22, 2010 at 4:13 pm

      Hey Nick:

      “i guess i don’t get where the victims are, or how anyone’s effected in any way.”

      It’s AFFECTED dumbass.

      • DLR
        September 15, 2010 at 4:39 pm

        @Nick Too…

        too bad there isn’t a link to teach you the manners your mom should have taught you.

    • April 22, 2010 at 4:15 pm

      Any time a user has to Opt Out verses Opt In the practice is questionable.

    • Karen
      April 28, 2010 at 9:16 am

      It’s intrusive. If I want my friends and acquaintances to know what websites I’ve been visiting or what I’ve been doing (online or offline), I’ll tell them. I don’t want some website–or, worse, a group of websites subject to change at any moment–notifying people of my activity without my specifically requesting to do so.

      Heck, I don’t even want to know as much about my friends’ activities as I might.

      As Bobbi wrote, if users have to opt-out of features that are turned on by default, it’s questionable. That I must not only opt out of Facebook’s new feature but also each of the partner websites–and might in the future need to opt out again when I visit one of those partner sites and it wants to log me into Facebook and notify my friends–is beyond questionable. The question has been asked and the answer is “yes.”

  17. April 22, 2010 at 3:43 pm

    also, funny that this post publicly tracks back

  18. April 22, 2010 at 3:44 pm

    I don’t even have an option there to uncheck:

    But I know Facebook is sending out my information, because it is appearing on other sites, like the Globe and Mail newspaper.

  19. Gal
    April 22, 2010 at 3:51 pm

    yeah but why the hell do you care anyway? i am really tired reading about people being so paranoid about their privacy. This is change. This stuff is going to happen anyway. Facebook is just the messenger of the day. Tomorrow it will be somebody else. Remember the uproar when Google added Adsense to Gmail? Does anybody care now about Google knowing the contents of one’s personal email or using it? Does anybody remember?
    When writing was invented some people refused to use it because they believed that it would decay the mind, and writing is for lazy people who can’t remember. It’s all the same.
    Let’s face it, this is where we want to go as a society. If you are smart enough, as opposed to being righ or righteous about your privacy concerns, you would just make sure that you improve your personal experience out of all these wonderful things, because pretty soon you would just feel left out.
    Again, remember the people who refused to have a mobile phone, because “I don’t want people to know where I am all the time,” or a Facebook account. They suddenly found themselves behind, not getting invited to events, or getting stood up in meetings because there was no way to inform them.

    Finally, when asked why does he allow himself to use recording equipment developed by “Babylon” and all the culture and modernization that Rastafari oppose, Bob Marley simply replied that the problem is not the metal, it’s the flesh. It’s not Facebook – it’s what YOU do with it.

    • rap
      April 22, 2010 at 4:34 pm

      Yes, I still care, and I will not use gmail or any other google apps except for maps.

      • April 22, 2010 at 5:56 pm

        “Remember the people who refused to have a mobile phone, because “I don’t want people to know where I am all the time,” or a Facebook account. They suddenly found themselves behind, not getting invited to events, or getting stood up in meetings because there was no way to inform them.”

        Remember what people? Perhaps this is the case in your circle. My office mate refuses to have a cell phone or a Facebook account, yet he gets invited to things all the time. I have both, and I’m pretty much a hermit. But that’s because I choose to be. It has nothing to do with what kind of technology I use. I think it would be interesting to do a survey/study (perhaps one has already been done?) on whether those most active on social networking sites are actually the more antisocial in real life.

        But I digress. The issue here is that Facebook has created an extremely complicated layer of privacy settings which most people do remain ignorant of. I say most people because that has been my experience so far. I recently taught a room full of community college students, varying ages and backgrounds, about the new Facebook privacy settings released last December. Turns out over half of them had no idea that anything had changed, a few others knew something had happened but discovered during the presentation that they had been sharing their photo albums with the world when they really didn’t mean to be. Other’s were shocked to find out that they couldn’t hide their profile picture the way could before. Facebook’s continued changes are based on the assumption that everyone has the necessary computer literacy skills to sort through their many complicated layers of privacy, not to mention the assumption that “privacy is dead” and no body cares anymore, which turns out is not necessarily the case. It’s not about being paranoid. It’s more about disagreeing with a business model that only really seems to be serving the interests of a specific portion of society.

    • April 22, 2010 at 6:02 pm

      the problem isn’t privacy. the problem is control. Facebook trying to be in control of my data, and in control of whether or not my data is shared with others, and to what degree. Facebook does not have the right to control my data – that’s my right.

      If people choose to be isolated hermits, well, that’s their choice. Maybe some folks prefer it that way. Maybe they don’t, but they still want the choice to be theirs. The problem people have with Facebook is 1) facebook unilaterally defining what is or is not private, what will or will not be shared (data that was originally private when I joined facebook has been released by facebook to the public Internet, with no recourse on my part other than to completely delete my account); 2) facebook being disingenuous about the impact of their changes and the reasons behind them; 3) facebook changing the rules as it goes along, without paying any attention to the users, and offering no option for those who disagree with changes in policy.

      frankly, I’m surprised to hear ANYBODY defending their antics.

      • Karen
        April 28, 2010 at 9:21 am

        “the problem isn’t privacy. the problem is control.”

        Excellently put!

        Facebook is assuming that we want this feature and is making it complicated to turn it off, instead of letting users decide which features they want to use and which other sites they want to share data with.

    • April 22, 2010 at 7:14 pm

      This has to be one of the most insipidly, arrogantly wrong comments I’ve ever read on the internet, which is saying something.

    • cornballer
      April 22, 2010 at 7:43 pm

      “If you are smart enough, as opposed to being righ or righteous about your privacy concerns, you would just make sure that you improve your personal experience out of all these wonderful things…”

      OR — You can’t change the fact that I’m going to grope, molest and violate your private data, so just lay back and enjoy it, honey…

      What an idiot.

    • soph
      April 22, 2010 at 10:13 pm

      @ gal. and the fact that we are pressed into getting mobile phones and social networking websites against our initial will is f-cking creepy.

    • duh
      April 23, 2010 at 12:54 am

      yeah i remember Google AdSense.
      And i can opt-out.

  20. Julian
    April 22, 2010 at 4:02 pm

    Facebook says it uses “public information”! So what exactly are you complaining about? The information is already public!

    • April 22, 2010 at 4:13 pm

      Facebook has a habit of changing what is public without warning. Additionally there are a lot people who don’t understand Facebook’s privacy settings.

      I’m not sure complaining is the right term, I’m pointing out a situation.

      • JP
        April 23, 2010 at 2:10 am

        The problem, Julian, is that “public information” is a term that means very different things to different people — and it means very different things to Facebook than it means to me.

        The vast majority of people I know don’t understand what Facebook considers public information vs. private information, what is shared with friends (or friends-of-friends) and what’s available to applications. I don’t even understand what Facebook chooses to show others about me and I’m fairly savvy — I’ve had to create sock puppet Facebook accounts just so I can regularly check what other people can see about me, as it seems to frequently.

        Zuckerberg has been extremely clear that he’s not a fan of privacy and will continue to erode it whenever it makes business sense to do so, so it’s very important that we whistle-blow whenever changes happen… it’s the only way we’ll keep them honest.

        • stormkite
          May 1, 2010 at 10:53 pm

          It’s actually pretty simple and clear.

          If you post it anywhere on the WWW, Facebook considers it public information.

          If you tell Facebook you want it kept private, Facebook considers it public information.

          If it’s been collected anywhere at any time for any reason, Facebook considers it public information.

          If anyone anywhere in the world knows it, Facebook considers it public information.

          If it can be reduced to writing, or if it can’t, Facebook considers it public information.

          If it’s accurate, or not accurate, or utterly made-up and having no discernable relationship to any reality existing in the past, present, or future, Facebook considers it public information.

          and most importantly:

          If it can be sold to marketers, ad agencies, analysts, or anyone else, Facebook considers it public information.

          I think that covers most of it for this go-round, but they’ll probably relax those rules in a week or two.

    • soph
      April 22, 2010 at 4:46 pm

      Yes Julian, but it’s not like anybody has a clue which information the term “public information” is referring to. “Public information” is a very vague term. Precisely the reason Facebook can tweak things in most unsuspected ways. And this lady here is taking the unusual effort to shed a little light on our big fat complacent ignorance about it.

  21. ggreen
    April 22, 2010 at 4:18 pm

    Thanks so much for doing the research to get all the details on this! While I agree that what passes as “privacy” is changing and will continue to do so, I think it’s very important that we as individuals continue to have control and manage privacy settings for our own levels of comfort. To me, whether “opt-in” or “opt-out” is less of an issue than having clear and easy access to do so, fully and completely. (And I would much prefer to “opt-in”!)

  22. rap
    April 22, 2010 at 4:18 pm

    I don’t see this instant personalisation option anywhere on privacy settings

  23. Thom
    April 22, 2010 at 4:25 pm

    thanks for the instructions! very helpful!

  24. April 22, 2010 at 4:51 pm

    With all the hostile comments you’re getting, I don’t think you’ve going to have to worry about a lonely, isolated web experience by opting out!

    Peculiar attacks on this one. Some of which I would delete if this was my house!

    Hang in there!

  25. Neil
    April 22, 2010 at 4:53 pm


    I must say “thanks” to your for pointing this out. I’ve made changes to what parts of my info are shared.

    And I’m honestly quite stunned at the indifference people seem to have about this, and am saddened with the vitriol with which some people have responded to you.

    I am choosing to use FB, but they keep changing how the information I post is shared, without telling me about it. People’s sense of what’s private is changing, indeed, and I’m probably going to retain more of my privacy than other people. And that is my right.

    • April 25, 2010 at 8:23 am

      Thank you Neil. I too am surprised at the people who take issues with pointing out the problems with the changes Facebook is making. They are changing the terms of the agreement in the middle of the game without checking with their users of course there is something wrong with that. Just because I have an account doesn’t mean I should be ok with it or not question their actions.

  26. April 22, 2010 at 5:01 pm

    Thanks for taking the time to put together this useful information. I find that some of this gets way too complex. Takes the fun out of it for some of us…richer experience indeed.

  27. mattheww
    April 22, 2010 at 5:09 pm

    I have a feeling we are not out of the woods yet, based on the below quote from the final step. Facebook makes it sound like you block those and you are safe. Which may be technically true TODAY, but it sounds for all the world to me like those are merely the first three of countless apps/sites/etc. that will come to need to be similarly blocked. We’re supposed to keep track of those deals as they happen?

    When a service starts (okay, continues) willfully deceiving, it’s time to go.

    “Then click on the links to Yelp, Pandora and on Facebook and click on “Block Application””

  28. Jon
    April 22, 2010 at 5:44 pm

    They also introduced an issue at the same time where all of your interests are linked to pages without the users opting in. sigh.

  29. Jon
    April 22, 2010 at 5:46 pm

    Oh, and the wording of

    “By clicking “No Thanks” on the Facebook notification on partner sites, partners will delete your data.”

    makes me think that the partners already have your data. Otherwise the proper wording would be “will not collect your data.”

    • Susan
      April 22, 2010 at 11:54 pm

      In the past year, there have been too many obvious changes going on. They are attempting to fly under the radar with many subtle “improvements”. For those who were concerned about it becoming another “pay to play” membership, they just signed with PayPal….whatever comes of it is up to the imagination.

      In any case, I’ve deleted what I needed to and will be “dumping out”.

  30. Mack
    April 22, 2010 at 6:21 pm

    To those who don’t worry about privacy issue: Great! I’m sure you’ll enjoy the new features FB is offering. Some do worry, however.

    Concerned or not, you should be able to expect easy access to control over your personal information and who in the world can have access to it. Opt-out is a slimy tactic, no matter the application.

  31. April 22, 2010 at 7:29 pm

    Thanks for sharing. I passed along your article to many. I did OK on instructions until you wrote:
    Then click on the links to Yelp, Pandora and on Facebook and click on “Block Application”

    Didn’t find links to click block application. I know it’s right in front of me, can’t see it.

    • Kat
      April 22, 2010 at 8:24 pm (Help Center topic “Social plugins and instant personalization”)

      then click “How do I opt-out of instant personalization?”

      The link show up at the bottom.

  32. @yagrrb
    April 22, 2010 at 7:49 pm

    What a convoluted process. Thanks for posting this! I’m going to share it with everyone I know.

  33. jenny
    April 22, 2010 at 8:28 pm

    Can you provide screenshots to the opt-out links to yelp, etc? I have visited all three sites several times and cannot see anywhere to click. Thank you.

  34. April 22, 2010 at 9:06 pm

    bobbi, thanks for posting an explanation. i had friends ask me about the opting out today, and i directed them to your post. i also did a screencast to help my friends get int he right place for both steps — that second “block” step is just a bit hidden, isn’t it?? thanks again, for helping us stay on top of our right for privacy!

  35. Dave
    April 22, 2010 at 9:14 pm

    Tried to like to this from my facebook status. Get a pop saying:

    Warning: This Message Contains Blocked Content
    Some content in this message has been reported as abusive by Facebook users.

  36. April 22, 2010 at 9:54 pm

    I’ve got a trail all over the Web for sure – so I’m not really “private” – but I don’t really want to be tracked down by more advertisers or just sort of… random contacts. I like keeping up with some friends and acquaintances on Facebook , so I’d like to stay on Facebook. Why shouldn’t I have some choices about who I contact and who contacts me? I appreciate this attempt to explain those choices!

  37. April 22, 2010 at 10:04 pm

    You don’t need to go and individually block every single application.

    That lets you control what you let your friends share about you.

    • April 22, 2010 at 10:19 pm

      it actually says in the FAQ’s to block the applications. [“To prevent your friends from sharing any of your information with an instant personalization partner, *block the application*: Microsoft, Pandora, Yelp.”]

    • t
      April 23, 2010 at 2:26 am


  38. dt520
    April 23, 2010 at 12:29 am

    Seriously? Its like they force a change, take it back, and then shove it back a few months later hoping people don’t notice. Why did this shithole of apps and privacy holes replace MySpace? Yeah it was lamer, but I almost never had to wonder what the hell it was doing with my profile. The only issue on MySpace was idiots falling for phishing messages.

  39. April 23, 2010 at 1:06 am

    This is getting ridiculous. Facebook doesn’t give a sh*t about our privacy anymore. I’ve installed a browser to use just for facebook and will have been phasing the site out of my life.

    I agree with mattheww tho, this is something we’ll all have to keep an eye on. I’m sure we’ll have to block more apps in the future. There’s a group where we like to keep up with all the facebook privacy issues at

    • Jeane
      May 2, 2010 at 7:32 am

      Surprise- Facebook never gave a $hit about our privacy.

  40. Janet Templeton-Heise
    April 23, 2010 at 1:20 am

    Thank you, Bobbi, I have posted a link to your wonderfully clear and concise information to all the family and friends to whom I am linked on FB. Yes, it is a free site. Yes, ANYthing on the internet should be considered “public.” Yes, I know that ANYone who knows how to do it can access my information — but that’s the thing: THEY are digging for my information, I’M not giving it out wholesale. I really don’t like the necessity of having to opt-OUT of having my britches (metaphorically) run up the flagpole: by golly, if I want ’em flying in the breeze *I* want to be the one choosing to do so!!! Thank you. (And I’m trying really hard not to get started on the fact that librarians are a vanishing species in my city (and elsewhere) due to slashes in school budgets on a statewide (Indiana) level. Our children need them. Hack me up a hairball!

  41. April 23, 2010 at 1:34 am

    Well put together post, thank you Bobbi!

    This is a lot wider than just Facebook and a privacy complaint has been lodged at the Federal Trade Commission.

    IMHO, whether you’re for or against this you should at least be told and given the opportunity to opt out.

    • richard
      April 23, 2010 at 5:45 am

      not opt out, default should be opted out, with option to opt in. “Privacy” policy – this is Orwellian newspeak at it again. Or, in current plain english, a lie.

    • Andy
      April 23, 2010 at 8:18 am

      Chris: the link you posted does not refer to Facebook at all, only to the Google case (which although also privacy related, is totally separate from this blog’s Facebook issue)

  42. April 23, 2010 at 5:05 am

    Weird. My privacy settings had this disabled by default.

  43. April 23, 2010 at 5:56 am

    I checked and mine was unticked by default. I suspect this is due to how I set my account after the big opening up of private data a while back.

  44. tom
    April 23, 2010 at 7:19 am

    Thanks for the info.

  45. Karisse D
    April 23, 2010 at 7:49 am

    Hmmm … my box was automatically checked, or “opted-in” I guess. But I didn’t have an option to “opt-out” when I went to each of those pages. Thanks for your post!

  46. Judy
    April 23, 2010 at 8:08 am

    I couldn’t find any place to opt out of Docs, Pandora, or Yelp. There IS an opt-out on Pandora, but it’s to opt out of using Facebook on Pandora, not the other way around. When I clicked on that link, it told me I had to sign in or create an account. So I just closed the window.

  47. Earl martins
    April 23, 2010 at 8:58 am

    Hate to drink the Kool-Aid but if Bobbi doesn’t like it she should close her free Facebook account

  48. April 23, 2010 at 9:27 am

    I’m beginning to think Facebook is populated by morons. Everyone complains but no one ever leaves. Zuckerborg drones I say. Now us non Facebookers will be able to see your shiny faces everywhere we go. Bet your ass I’ll be right click saving a few of the hotties.

  49. Dave
    April 23, 2010 at 9:30 am

    Just because a service is free doesn’t mean that users don’t deserve some say in how it is operated. After all, if we weren’t using it they wouldn’t be making a dime from the advertising and data sales. Not paying a user fee does not mean we aren’t making them rich.

  50. April 23, 2010 at 9:54 am

    Sorry but you’ve misunderstood how all this works, and you’re basically wrong about the implications here.

    When a site adds one of the new ‘Instant personlization’ widgets, a.k.a. Facebook’s social plug-ins, a piece of code called an IFRAME is used, which is basically a whole web page within a web page. So if I’m looking at a movie page on IMDb, there is an IFRAME within the page that is actually a tiny Facebook page. When this is called from Facebook, the URL of the movie page that I’m on is given to Facebook, and then it returns in the IFRAME the number of Facebook users that like it and which if any are my friends. At no point does IMDb know who I am or which of my friends also like the page.

    If I opt out of the ‘Instant Personalization’, the IFRAME simply won’t me personal data about the page concerning me – i.e. it won’t tell me if I or or my friends already like it. However, if I have set my Faecbook privacy controls to allow my ‘likes’ to be publicly shared, it will still tell my friends if they are looking at a page that I have publicly liked. But the owner of the page – IMDb or whoever – still doesn’t get to know that I liked their page, just that someone did (i.e. another number on the total), assuming that my likes are public.

    So it’s correct when it says “your friends may still share public Facebook information about you to personalize their experience on these partner sites unless you block the application”, the ‘their’ being the important word, and to be honest what’s so bad about my friends knowing that I publicly liked a page that they’re visiting?! They are my friends! I publicly liked the page!

    Yes, you can opt out this functionality on particular sites if you really want to, but why are you bothering to publicly like pages on those sites in the first place if you don’t anyone else to know about your action?!

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