I love the idea of an ebook reader, but I have problems with Amazon’s Kindle, foremost being price and inability to load my own content on without sending it through Amazon. I’ve been playing with the Sony Reader the last week or so but I don’t love it either. Since I want to love ebook readers I’m on the look out for anything that might improve them. The Cooler is an interesting venture in the market. It’s sleeker and well, prettier, it comes in 8 colours including ruby red, vivid violet and hot pink, you can view jpg, pdf, txt, and mp3 files right to it yourself. Its not without its problems, only one navigation buttons and books in the cooler store are more expensive than Amazon Kindle Books, although the selection seemed good. Overall its compares to Sony’s version than Amazon’s.