Last week I attended a WebJunction townhall meeting on Tough Economic Times. I got some good info from it (there are two more coming up if you’re interested). Someone in the meeting said we need to appeal to people’s emotions.
It made me start thinking how we can connect with patrons emotionally to demonstrate our worth to the community. Showing them numbers isn’t enough, we need to connect with them on a personal level. Today I saw this slideshow from Nancy Dowd. She participated in the Pecha Kucha at Internet Librarian and she showed us a video of the type of stories she is teaching Librarians in New Jersey to create. It was a slideshow of still photos with a voice over, and it was it was very moving and effective. It was a great example of how we can demonstrate our worth by tell the stories of real people and how the library has touched their lives.
- The Girl Effect
- Why Libraries Should Look Beyond Library Card Ownership As A Measure of Support
- Marketing Message – Public Libraries Helped 297.6 Million People in 2010