Month: October 2008

Digital Marketing

Sarah Houghton Jan & Aaron Schmidt the mword.blogspot.com presentation before this one aaron recommends what is outreach? – connecting users with librarians number one thing voters care about when voting for funding is libraries transforming lives what is online outreach…

From Avatars to Advocay

From Avatars to Advocacy Michael Porter & Helene Blowers OCLC reports – full of stats What is our brand? more than a logo books your community – this should be your focus all libs are different old paradigm – control…