Monthly Archives: October 2008

Digital Marketing

Sarah Houghton Jan & Aaron Schmidt the mword.blogspot.com presentation before this one aaron recommends what is outreach? – connecting users with librarians number one thing voters care about when voting for funding is libraries transforming lives what is online outreach…

Designing the digital experience – David Lee King

experiences are a unique tangible offering experience design – simply stated approach to creating successful experiences for ppl in any medium, american girl example in chicago, 3 different paths structure community and customer structure improve websites easy of use, when…

From Avatars to Advocay

From Avatars to Advocacy Michael Porter & Helene Blowers OCLC reports – full of stats What is our brand? more than a logo books your community – this should be your focus all libs are different old paradigm – control…