Monthly Archives: October 2008

Digital Marketing

Sarah Houghton Jan & Aaron Schmidt the presentation before this one aaron recommends what is outreach? – connecting users with librarians number one thing voters care about when voting for funding is libraries transforming lives what is online outreach – when were serving ppl online were serving everybody there are not blocks online, similar […]

Designing the digital experience – David Lee King

experiences are a unique tangible offering experience design – simply stated approach to creating successful experiences for ppl in any medium, american girl example in chicago, 3 different paths structure community and customer structure improve websites easy of use, when customers can focus on own goals rather than how to navigate your site website design […]

From Avatars to Advocay

From Avatars to Advocacy Michael Porter & Helene Blowers OCLC reports – full of stats What is our brand? more than a logo books your community – this should be your focus all libs are different old paradigm – control the look & feel of the brand, broadcast this to an audience from mass marketing […]

Internet Librarian here I come!

I’m leaving bright and early tomorrow for the Internet Librarian Conference in Monterey.  I’m really looking forward to it!   The sessions are already full of great information to bring back with me.  Plus I get to talk with so many amazing people from Libraryland, I’m always so revved up when I get back from […]

Poll – How many times a day to you check Twitter?

Just because I can. now has an option to create and add polls built right into the post toolbar. Sweet! So I made up a poll.  I’m not planning to do anything with this info, other than probably write a blog post about it.  

State wide Learning 2.0 programs

Something that came up while I was giving my presentation at MLA is that Missouri should have state wide Learning 2.0 program.  My response – I’d love it! here is who go you suggest this to and let’s see what happens.  I ended up having several conversations with the “right” people before I left and […]

Historia de un letrero (original video)

Sometimes how you say something is more important than how you say it.  What can libraries learn from this? I’d love to hear creative ways libraries have said the same old thing ;-)


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